2011 Programme

Chairman's Introduction and Welcome to the PLM Innovation Congress

Event Chair: Darek Ceglarek, Professor and EPSRC Research Chair, Co-Director Lifecycle Management Laboratory, CIRP Fellow, Warwick University, UK

Opening Keynote

Overview of the current PLM market, its growth, its current adoption levels, and the opportunities that the recession has created for PLM.

Speaker: Peter Bilello, President, CIMdata, USA

Aerospace Innovation

PLM has become a critical strategic enabler for EADS, improving cooperation between business units, supporting globalization, providing protection against industrial issues and most significantly reducing lead times and costs.

In this session, Dr Amaury Soubeyran talks about how EADS have taken steps to harmonize their PLM programmes in what is becoming an increasingly complex business. He will discuss the importance of senior level sponsorship of PLM, the goals of the PHENIX programme and ultimately how PLM offers a crucial efficiency opportunity to the aerospace industry.

Speaker: Dr Amaury Soubeyran, Deputy Head of EADS PLM Harmonisation Programme, EADS

Established PLM Stream

Revitalizing product life-cycle decision making

As market success depends significantly on the speed and effectiveness of product-related decisions, manufacturers that do not excel in managing the information that is used to drive correctly decisions along the product life-cycle, frequently experience products failures.

Effective product development demands that companies excel in cross-disciplinary, multifaceted and multi-cultural product-related decision making. Our research suggests that visual information offers an effective way to share complex information and streamline decision-making along the product life-cycle.

Visualization is an effective method to synthesize different types of data and make them accessible to broader communities of decision makers for cross-disciplinary decisions. Visual information levels the playing field and expands the decision-making population, allowing for groups historically underrepresented in product decisions to contribute their input, suggestions, and experiences.

Speaker: Pierfrancesco Manenti, EMEA Research Practice lead, IDC Manufacturing Insights

Creating Value Through PLM

As one of the few enterprise centric applications, well implemented PLM is a catalyst for cultural change and global systems / process standardization. This session focuses on TI Automative's experiences, 5 years into deployment, in creating the PLM business case, aligning IT and business strategy, critical deployment factors, measuring value and some lessons learned along the way.

Speaker: Peter Stewart, CIO, TI Automative, UK
Speaker: Mark Halbish, Global PLM Director, TI Automative, USA

Designing the World Land Speed Record

In a bid to break their current Land Speed Record of 763 mph and break the 1,000 mph mark (Mach 1.4), the Bloodhound SSC team have been pushing the limits of engineering and design technology.

In this session, Mark Chapman, the project's Chief Engineer, will discuss the design phase of the project and how virtual design was instrumental in creating a master CAD model of the car.

Speaker: Mark Chapman, Chief Engineer, Bloodhound SSC

The Future of Engineering Software

Speaker: Oleg Shilovitsky, Blogger and Independent Consultant

Panel: The Future of Engineering Software

Speaker: Oleg Shilovitsky, Blogger and Independent Consultant

Speaker: Graham McCall, Managing Director, AESSiS

Workshop Case Study

Increasing Efficiency in Early Product Development

Many companies experience collaboration problems in the early phases of product development, with current CAx and PLM systems missing key features. In this session we draw upon a selection of case study examples that showcase best practice for interdisciplinary collaboration and process improvement, with a specific focus on work undertaken with BMW.

The session will address how vailidating product concepts early ensures:

• Rapid identification of design defects
• Improvement of overall product quality
• A reduced engineering cost

Speaker: Christian Rossmann, Managing Director, ForceFive

PLM's role in innovation

For more than 10 years Unilever has used PLM as an important driver of innovation best practice, engendering a common process in creating new products that meet consumer needs that can be deployed to market quickly. PLM at Unilever is viewed not as an IT project, but as a business change project.

In this session we learn how Unilever:

• Uses PLM to improve profit margins
• Achieves top-line growth through product innovation
• Uses PLM as the framework for information management
• Benefits from global visibility of all raw material specifications, enabling cost effective purchasing
• Benefits from knowledge re-use to enable faster cycle times

Speaker: Huw Evans, R&D Information Director, Unilever, UK

Automotive Innovation – The TATA Nano

PLM Innovation has been paramount in delivering the next generation of the automotive in the form of the TATA Nano. This session considers the challenges posed in building the World’s most affordable road car, the innovative CAD processes used and how PLM was instrumental in achieving the revolutionary end result.

The TATA Nano will be present at the event

Speaker: Nick Sale, Europe COO, TATA Technologies

High Tech / Medical Devices Spotlight

In the last 2 years, various Business Lines within Philips Healthcare/Imaging systems migrated from diverse PDM/ERP solutions towards a common PLM solution managing our Design History File and Device Master Record. The development of the PLM solution is guided by a 3 layer information architecture. The implementation and maintenance of the PLM solution is controlled via a clear governance model. Data model and architecture as well as the way the application has been rolled out and is maintained are highlighted.

Speaker: Gertjan Laurenssen, PLM architect, Philips Healthcare, Netherlands

CPG Spotlight

In this session we learn how Coty, Inc., the World’s largest fragrance company, transformed its innovation, product design, and global product launch processes from disconnected spreadsheets to a global formula-based PLM Solution.

Speaker: Carmen Malangone Global Information Management, Coty Inc., USA

Trends and Maximizing PLM Investments

Peter Thorne will present aspects of Cambashi’s research - including market data together with selected business and technology trends - to highlight ways leading PLM users will maximize the value they achieve from their investments.

Speaker: Peter Thorne, Managing Director, Cambashi, UK

Sustainable Product Development Using Green Design Workbench (GDW™)

Sustainability is increasingly becoming a corporate and social responsibility of every manufacturer, Government & corporate worldwide; often driven/ implemented in specific pockets through energy management, environmental compliance such as emission control(Co2), Lead & other hazardous substance free products, waste management, recycling.

This calls for looking to sustainability as an end-to-end continuous improvement program and driven top-down across the entire enterprise panning supply chain and reverse supply chain spanning across, product, process and end-of-life.

The Green Design Workbench (GDW™) is one such framework & PLM solution, which can address the environmental needs of an enterprise in product development arena and can complement the other such initiatives at enterprise level.

Speaker: Atul Tiwari, PLM Practice Head, HCL Technologies, India

Integrating PLM with ERP

As product development has become increasingly complex, more companies have invested in Product Lifecycle Management solutions to sit alongside their existing ERP applications. Where there is a lack of communication between these systems, productivity can be seriously affected. Common problems include:

• Data maintained in multiple locations, leading to input errors, out-of-date data and additional time expensive processes
• Multiple user interfaces creating unnecessary complexity
• Compromised supply chain visibility

In this session we consider best practice to bridge the divide between these two business critical systems and create bi-directional data flows, with a view to eliminating process bottlenecks caused by a lack of integration. The session will also consider the resources requirement to implement a successful implementation.

Speakers: Alec Gil, Manager, Engineering Systems, S&C Electric Company, USA
Keith Connolly, Administrator - Product Configurator Systems, S&C Electric Company, USA

Workshop Case Study

Workshop Case Study

The Power of Open Source PLM

This session will provide a deeper understanding of enterprise open source PLM and explain the next generation advantages of advanced Product Lifecycle Management solutions that eliminate PLM license costs. Topics will include:

• What makes open source PLM more technologically advanced than the other major PLM systems
• How enterprise open source works for corporate innovation in PLM business applications
• Why open source PLM is a superior option for enterprise-wide PLM implementations
• How the open approach removes risk and transforms the economics of PLM
• Where global deployments of open source PLM are currently occurring

Speaker: Leon Lauritsen, Director, Minerva

Managing PLM's relationship with the Supply Chain

Integrating all stakeholders across your supply chain is key to protecting your bottom line. PLM can be instrumental in achieving:

• Visibility over the impact of supplier costs on the final product
• Improved compliance management
• Better buying decisions based upon accurate and current data

The PLM Challenge at CERN

The Engineering and Equipment Data Management Service (EDMS) division of CERN has been paramount in ensuring all data for the project is safeguarded, organised and retrievable across the anticipated 25-40 year lifecycle.

In this session we learn first hand how an end-to-end PLM system has been integrated into CERN to ensure smooth transition between succeeding generations of engineers across the project's duration.

Speaker: David Widegren, Manager of Engineering Support, CERN, Switzerland

Data Management

Data Management is the hidden core of PLM. It requires skill, expertise and specialised techniques, but many PLM managers are left to learn about it as they go along. The most significant data management problems occur "under the surface", and have been hard-wired into the logical architecture before a PLM system is ever selected or applied - with the result that the long-term targets of the PDM investment may never be fully achieved.

This session will set out the fundamental principles and rules of data management that should be applied to all PLM implementations.

Speaker: Roger Tempest, Co-Founder, PLMIG

Closing Keynote

Bentley develop Mulsanne using a revised PLM Strategy

In 2006 Bentley started to develop a revised CAx Strategy based upon a number of key business initiatives. One of these main initiatives was to improve the concurrency of Digital Design and Manufacturing activities for all future car projects, the presentation will detail what this meant for Bentley and how results have been achieved.

Before describing this, an insight will be given into the company’s CAx journey and the proud heritage of the current products it has supported. The strategy development method will be shown and the Dassault toolsets that were selected and deployed as solutions will also be mentioned. The presentation also points out how the revised Bentley CAx landscape integrates with VW Systems and Processes.

The Bentley Mulsanne is the first car project to utilise the new environment "end to end" therefore the presentation content is based around the Process, People and Technology changes made to help turn the vision into a reality.

Speaker: John Unsworth, CAD Strategy Manager, Bentley