22nd February — Day 1

Registration Opens, Coffee
MarketKey & Chairman's Introduction

Gerard Litjens, Director European Operations, CIMdata, Netherlands

Opening Keynote
PLM: Necessary but not sufficient.

PLM has been a topic on the agenda for many companies during the last 20 years. Numerous attempts have been made to introduce and implement new software solutions, and many of these projects have shown little, if any, benefit. Furthermore, globalization has made PLM a neccesary component to allow companies to operate in this complex environment, yet PLM allone is not sufficient to secure returns. What will companies have to do, to embed a PLM initiative into an overall Operational Excellence Program to secure sustainable benefits? 

Thomas W. Schmidt , Group Vice President, Head of Operational Excellence and IS (Power Products Division), ABB, Switzerland

Executing PLM Strategy in a Disruptive Business Climate

Economic challenges, changing market conditions, and IT innovation are motivating manufacturers to evolve their business models and products. How do these business developments impact priorities for Product Lifecycle Management (PLM) software? The session will discuss key obstacles to deploying PLM successfully and offers recommendations for addressing those challenges.

Marc Halpern P.E., Ph.D., Vice President, Research, Gartner, USA

Coffee Break

1-to-1 meetings and general networking in exhibition hall.

Workshop Session - SAP
Global Engineering Collaboration and IP Protection
  • Engineering at 11 Locations in 7 Countries
  • PDM Implementation: Migrating from an old legacy system to SAP-PLM
  • Data protection in a global setting
  • Global engineering collaboration the challenge of long distances

Daniel Draes, Area Lead PDM, Global IT, Hilti AG, Liechtenstein
Thomas Ohnemus, Head of Global Solution Marketing SAP PLM, SAP AG, Germany

Workshop Session - Autodesk
A PLM journey using the cloud - a customer's perspective

Come see how real manufacturers have begun using cloud-based PLM to get up and running quickly with minimal cost and complexity – but not without challenges.  This session reveals both the promise and ‘pain points’ of achieving PLM, such as:

  • Simpler installation and deployment as compared to traditional ‘on-premise’ solutions
  • PLM information shared quickly and easily with employees, suppliers and customers
  • Fast integration of existing business systems into the overall PLM solution
  • Challenges managing people, culture and information when adopting PLM

Linda Maepa, COO, ElectronVault, USA
Frank Debacher, Major Account Sales Executive, Autodesk, Inc., USA

Next Generation PLM - integrated mechatronic design

The need to optimize Product Development Process (PDP) in manufacturing companies has grown enormously. Key concerns to which a modern PDP must respond include lean production, business process oriented structures, shorter product cycles and delivery times and the decreasing vertical range of manufacture. Last but not least the Engineering Process is dominated by interdisciplinary collaboration between mechanic, electronic and software development.

The implementation of improved methods, processes and IT-solutions during the early product development process has a key influence over product costs and development times. During this phase 70% of the product costs are specified.

This session will consider key topics for the optimization of development processes and implementation in future PLM solutions:

  • Requirement Management to Engineering BOM (Model Based Systems Engineering)
  • Multi-Discipline Support.
  • Collaboration along the Product Lifecycle and the Supply Chain.
  • Complexity Management.
  • Acceptance Management. (Human Factors)

Martin Eigner, Prof. h.c. (mult), Dr.-Ing. , Institute for Virtual Product Engineering, Technical University of Kaiserslautern, Germany

Making the case for PLM

With IT and investment budgets tight this session looks at how to asses and communicate the case for PLM

  • PDM vs PLM – the difference between internal and external focus
  • What are the known benefits of PLM but why are they not driving the decision for PLM?
  • How to get PLM on the agenda in a mid-market company.
  • ROI and TCO estimates – are they really driving the decision for PLM
  • The importance of business change as enable for PLM

Jos Voskuil, PLM consultant,, Netherlands

Industry Spotlight - Pharma

With some of the longest, most highly regulated and complex lifecycles, the pharmaceutical industry faces many challenges.

The presentation describes the Rebif® LCM program since 1998, including new mono- and multidose formulations, innovative autoinjector devices RebiSmart™, RebiDose™.  Outlining some of the key issues surrounding innovative Life Cycle Management (LCM) of biologic therapeutics in an evolving regulatory environment

Rebif® is a treatment for relapsing multiple sclerosis. Key factors reported to cause lack of therapy adherence in MS will be presented to illustrate how RebiSmart™, the first eDevice in MS, may encourage adherence by its individually adjustable injection comfort settings and unique dose history feature, thus potentially also improving treatment outcomes.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Reinoud Driebergen , Senior Corporate Director Global Product Development, Merck Serono, Switzerland

Industry Spotlight - Defence

Back to Basics: What GDUK aim to achieve through PLM

Are you implementing PLM? Good Luck!  How confident are you that it will deliver the right outcome?

This session will provide insight into how GDUK are using basic principles and governance to ensure successful results.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

John Bowling, Head of Information Services, General Dynamics, UK

Heavy Industry
Industry Spotlight - Energy

Implementing Open Innovation and Co-Development

See how Hydro-Québec, one of the largest electric utilities in the world, improved its new product development effectiveness and reduce cycle time and costs.

Modelled on best-practices the initiative ultimately led to increased open innovation and co-development practices embedded and integrated throughout their innovation processes.

This session will discuss the key barriers encountered, the organizational and cultural changes necessary, metrics and the key steps used to guide their transformation.

  • Review the key steps used to design and integrate open innovation and co-development practices into innovation processes.
  • Understand the outcomes and impact of opening-up a traditionally internally-focused R&D organization
  • Consider the future for innovation at electrical utilities? "

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Charles Gagnon, Director Technology, Hydro-Québec's Research Institute - IREQ, Canada

Networking Lunch
Industry Spotlight - Chemical

Stronger, Together - Improving Food Packaging Using Life Cycle Analysis

Food preservation and food safety are becoming increasingly important in a world where populations are expanding, arable land remains steady, and distances from farm to table continue to increase.  Today, more than one-third of the food produced in both developing and developed countries gets lost or wasted before it can be consumed.

In this environment, packaging plays an increasingly important role in helping preserve food longer, and keeping it safe. As the world’s leading supplier of materials for food packaging, Dow knows that Life Cycle Analysis of flexible food packaging is essential to ensuring that the right materials are used in the right ways to improve food security and reduce the environmental impact of packaging for today, and for tomorrow.

Felip Vidiella, Dow’s Sr. R&D Director for Packaging, will share insights about Dow’s process of understanding the entire product lifecycle, and collaborating with package makers, brand owners and retailers to collectively develop the packaging innovations of the future.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Felip Vidiella, R&D Director - Europe , Dow Chemical, Spain

Industry Spotlight - Automotive

Driving lead-time reduction through virtual development

See how best practice product development is being used to drive competitive advantage 

  • Enhancing existing virtual engineering capabilities within Product, Manufacturing, Services and Sales processes
  • Integrating capabilities for E/E, M/E and software development platforms

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Robert Haller , Vice President R&D PLM & Operational Development, Volvo Cars, Sweden

Heavy Industry
Industry Spotlight - Renewables

PLM as a strategic tool: Managing the product value chain

PLM, although in its infancy, has become a key strategic element for WinWinD as it enables managing products globally while at the same time manufacturing and servicing locally.

The presentation will give you a glimpse into the reasons why WinWinD chose to implement a PLM tool and why they did a ERP implementation simultaneously. During the presentation you will learn about WinWInDs life prior to PLM, the project getting on PLM, processes running on PLM, the application landscape and how WinWInD is managing their product value chain with PLM and how they perceive the future

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Jonas Hagner, Global ICT Director, WinWind Oy, Finland

Workshop Session - PTC
Increasing the Value of Global Product Development with PLM

At Cassidian, a division of EADS, one of our primary objectives is to increase the efficiency of our globally product development efforts.   This is however not a simple task given the challenges associated with integrating the processes of three separate business units, keeping up with the ever increasing complexity of our products and  the expansion of our markets; all while managing the collaboration of internal, military and supplier teams.  It has been very clear to us that to achieve our objectives we needed to be very serious about our PLM strategy.

During this session we will illustrate how PHENIX, the enterprise PLM backbone initiative for all product development processes across all EADS operations, plays a key role in Cassidian’s efforts to achieve its goals and overcome its challenges. We’ll share details on how we coordinate the efforts of development teams across the globe, integrate PLM into an existing ERP environment, and how we harmonize dispersed IT infrastructures.  This presentation has practical ideas for anyone interested in getting more value for their business with PLM.




Simon Pilhar , Head of Engineering Business Relations , CASSIDIAN, an EADS Company, Germany
Richard Murawka, Senior Technical Sales Director, PTC, USA

Workshop Session - Karer Consulting
Collaborative Product Development and its interface to the ERP System

Modern manufacturers operate in complex process and system landscapes with customised databases. Integrating Engineering, Manufacturing and Procurement processes and outside partners with the right interfaces can drive cost-efficiencies while making the best use of solutions already in place.

This session explores how designing and implementing a bi-directional PLM/ERP interface to accommodate flexible Engineering Change Management processes can:

  • increase data quality by enforcing a rigorous change and configuration control on design data previously uncontrolled;
  • improve data retrieval and designs reuse, reduce redesign and close the product validation loop while protecting IP;
  • shorten time to market by ensuring that design data is released right first time.

The session will also discuss the organisational change challenges and process-driven training programmes used to prepare the organisation.

Volker Fruetel, Steam Turbines / PLM Global Rollout Manager, Siemens Energy Sector, Germany
Christian Hehl, Managing Director, Karer Consulting UK LTD, UK

Tea & Coffee
Designated networking time
Closing Keynote
What does a successful PLM Implementation look like?

Evaluating the tangible benefits of PLM can prove complex. This session aims to provide a frame of reference for best practice implementations drawing on historical data. Identifying:

  • The reasons for investing in PLM
  • Typical cost baselines
  • Quantitative and qualitative measurements to monitor your PLM programme

Peter Bilello, President, CIMdata, USA

PLMIG Balcony Session
PLM Standards Implementation Workshop

Presentation of the ideas and discussion themes from Day 1 of the PLM Standards Implementation Workshop run in parallel with the Congress by the PLM Interest Group.

  • Summary of Presentations
  • Overview of discussion ideas
  • Audience Q&A

Roger Tempest, Co-founder, PLM Interest Group, UK

End of Day 1 sessions
Champagne Drinks Reception, Sponsored by Autodesk

23rd February — Day 2

Room Sapporo

PLM for Software Development

André Radon, Director Engineering Applications, Continental Automotive GmbH, Germany

Room Innsbruck

Chaired by:
DSC Software

Best in Class AND Best Integration - Cross-examine us! - Find all answers for SAP PLM.

Achim Rossel, VP Business Development, DSC Software AG, Germany

Room St. Moritz

Chaired by:

Integrating PLM & ERP: Enabling processes and data to flow across the boundaries of PLM

See below for more information

PLM-ERP integration projects are usually seen as being difficult and high risk, but processes and data need to flow across the boundaries of PLM. This Think Tank session will discuss what the essentials are for a successful integration project, which is equally relevant for any PLM project. The session will focus on hard as well as soft issues, including IT architecture, software technology, usability, best practices, organizational and human issues, change management, and best/worst practices.

Mathias Mond, Managing Director, TESIS PLMware GmbH, Germany

Room Chamonix

Chaired by xPLM

System Engineering: evaluate barriers constraining integrated product development and possible solutions.

See below for more information

System Engineering focuses on the interdisciplinary work-processes across product development activities. The challenge is to effectively manage the overlap of various disciplines such as mechanical, electric, electronic and software engineering. This Think Tank discussion will evaluate human and technical barriers that constrain integrated product development initiatives and possible solutions to overcome and resolve those challenges.

Karl Charly Wachtel, General Manager, xPLM Solution GmbH, Germany

Room Lake Placid

Chaired by:

Best Practices for Measuring and Monitoring PLM

Peter Bilello, President, CIMdata, USA

Room Calgary

Chaired by Selerant

Formulation Best Practices: Profitable products, regulatory compliance and IP protection.

See below for more information

Process manufacturers must develop great products, launch ahead of competitors, increase customer loyalty, collaborate with partners and control costs. The key to success is targeting revenue growth while controlling cost from the center of the product; its formulation.

Carlo Colombo, CEO, SELERANT SRL, Italy

Chairman's Introduction
Opening Keynote
Crowdsourcing, Communities and Co-Creation

The award winning Fiat Mio, unveiled at the São Paulo Car Show, had 17,000 official collaborators and 10,000 design suggestions from more than 160 countries. This session outlines the key challenges and opportunities presented by the world’s first 100% open source automotive development:

  •          Fostering open innovation
  •         Open-source specifications in automotive design
  •     Crowdsourcing; engagement vs. quality control

Peter Fassbender, Head Design Center Fiat Latin America, Fiat Automóveis S.A., Brazil

The New Frontiers of Innovation

IT is currently in turmoil, cloud, social media and big data are fundamentally transforming the way IT is delivered in enterprises. Organizations are looking at how to provide the same functionality using those new tools. In doing so, they do not take full advantage of what is available.

This session looks at thinking out of the box and look at how, cloud, social media and big data can help enterprise develop products differently and provide new customer experiences. Using examples, Christian will highlight what companies are doing and how they fundamentally transform the way products are developed. In the current economic situation where growth is obtained by taking market share from competitors, being at the forefront of innovation is mandatory for leading enterprises, so it’s key to look at these new technologies.

Christian Verstraete, Chief Technologist - Cloud Strategy, Hewlett Packard, Belgium

Coffee Break

1-to-1 meetings and general networking in exhibition hall

Industry Spotlight - Medical Devices

BD is currently in the middle of a global SAP ERP implementation.  This session will provide and overview on the program and effort, key challenges and learning’s, and how BD is leveraging SAP for a foundational PLM system.  The PLM effort is selectively leveraging SAP to establish a comprehensive device master record for all BD products, ultimately, creating a single source of historical and foundational “product data” truth.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Timothy Stevens, Mega Process Team Leader - R&D, Becton Dickinson, USA

Industry Spotlight - Food & Beverage

The presentation will focus on the importance of collaboration in the whole life cycle - and the potential in life cycle sustainability management as a tool to link sustainability work with value creation throughout the product chain.

The presentation will also provide a historical perspective on sustainability management in large organizations, and elaborate on recent initiatives to drive sustainability throughout the value chain such as The Sustainability Consortium initiated by Walmart.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Mikkel Thrane, Life Cycle Sustainability Manager, DuPont Nutrition and Health, Danisco A/S, Denmark

Industry Spotlight - Aerospace
The future of Configuration Management and the next generation of PDM

The business processes and current PLM solutions for the management of the product cause several disruptions that do not allow an efficient and smooth data flow and integration.

Continuous data re-use is limited because of segregated management among the different data domains along the different program phases.

This session will consider the current issues and challenges to re-focus PLM innovation and process architecture into derived opportunities.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Moises Martinez-Ablanedo, Configuration Management Expert, Airbus, France

Industry Spotlight - Apparel
PLM & Virtualisation

Insight of the unconventional journey into virtualisation at one of the World's largest apparel brands. Learn how the adidas Group moved from an iterative, slow value chain with many redundancies and ensuing costs to an innovative, lean and consumer focused set up.

Focus Group

This session includes a follow-on boardroom focus group.  Attendance is on a first-come first-served basis, available to the first 12 registered delegates to confirm their interest.

Dagmar Chlosta, Senior Vice President Process Management, adidas Group, Germany

Workshop: Processia
Linking Business Value to PLM

At Lotus F1 Team it is our daily challenge to improve our track side performance at the lowest cost and highest pace possible. PLM solutions allow us to improve our car development and production operations efficiencies while facilitating critical decisions in the context of our short and highly dynamic car life cycle.

To ensure the fulfilment of our demanding business activity needs, one of our responsibilities is to pay special attention in defining and challenging our PLM roadmap and strategy by carefully assessing any new potential software roadmap components or innovative ideas.

During this session, we will highlight the processes that Processia uses to help us select and prioritise our PLM roadmap linked with our evolving business needs.

Jeremie Labbe, PLM Domain Leader, Processia Solutions, France
Graeme Hackland, IT/IS Director, Lotus F1 Team, UK

Workshop - Oracle
Developing and implementing a PLM strategy at Mars Petcare

The concept of PLM is traditionally widely used in industry sectors like Automotive or High Technology. For the Food and Beverage sector, the concept of PLM is rather new. But tools and methods that support a PLM strategy have to fit the specific requirements of the industry.

The presentation will highlight how Mars is developing their own concept of PLM and covers the following aspects:

  • Crafting a PLM concept and driving traction within the company.
  • Identifying the need for and the benefits from a PLM solution and building a business case.
  • Choosing a PLM toolset and an implementation model.
  • Developing a full PLM vision, and defining the next steps.
  • Driving user adoption and appropriate change management as a key to success.

Gonzalo Sanchez Ballesteros, PLM Programme Manager, Mars Petcare, Germany

Roundtable Lunch Discussions

Choose from a selection of hosted roundtable luncheons, each with a predefined theme.

Open Source Case Study
Carestream Health

In this session we learn about the globalization and business challenges of Carestream Health in the context of their transition to open source PLM.

  • The risk-reward balance of adopting open source
  • The benefits of the cost model to a global roll out
  • Considering all the elements to ensure success

David Sherburne, Director of Global R&D Effectiveness, Carestream Health Inc, USA

PLM and IT Consumerization

Consumerization is a new trend describing how technologies are coming first to consumer market and, later, expanded into the business domain. 

The last ten years of web and consumer software development has created lots of examples of how these technologies can be applied into the PLM domain. This session will assess how the past ten years of consumer technologies will impact the next decade of PLM.

Oleg Shilovitsky, Consultant and Blogger , Beyond PLM , USA

Panel – The future of PLM business models
  • Open source vs. Proprietary vs. Cloud
  • Pros and cons
  • Evaluating TCO
  • Legal ramifications

David Sherburne, Director of Global R&D Effectiveness, Carestream Health Inc, USA
Leon Lauritsen, Director and Partner, Minerva, Denmark
Oleg Shilovitsky, Consultant and Blogger , Beyond PLM , USA
Richard Murawka, Senior Technical Sales Director, PTC, USA
Grant Rochelle, Senior Director, Manufacturing Industry Marketing, Autodesk, Inc., USA

PLM outside the box: Operational complexity, not product complexity

Complexity is dramatically growing in the manufacturing industry. Organizations must master complexity to create competitive differentiation and survive.

Recent research from IDC Manufacturing Insight reveals that manufacturers around the world  identify Market, Operational and IT complexity as the areas expected to grow the most.

This suggests that managing operational complexity generated by poor product life-cycle processes, rather than product complexity, will likely be the most critical challenge facing manufacturers in the coming years.

To manage operational complexity, the PLM of the future will essentially be a collaborative decision-making environment open to all the stakeholders along the product life-cycle (e.g. Marketing, R&D, Operations, supply chain, customers, etc.).

Modern IT will be essential for the PLM of the future with manufacturers leveraging what IDC calls the "four IT forces": mobility, cloud, social business, and big data analytics.

Pierfrancesco Manenti, Head - Europe, Middle East and Africa, IDC Manufacturing Insights, Italy

PLMIG Balcony Session
PLM Standards Implementation Workshop

Presentation of the ideas and discussion themes from Day 2 of the PLM Standards Implementation Workshop run in parallel with the Congress by the PLM Interest Group.

  • Overview of discussion ideas
  • Future standardisation priorities
  • Audience Q&A

Roger Tempest, Co-founder, PLM Interest Group, UK

Coffee Break
Closing Keynote
Designing the world's biggest eye on the sky

Insight into the design and engineering processes being used to build the European Extremely Large Telescope. 

This revolutionary new ground-based telescope concept will have a 40-metre-class main mirror and will be the largest optical/near-infrared telescope in the world capable of vastly advancing astrophysical knowledge.

Jason Spyromilio, European Extremely Large Telescope Project Office, European Southern Observatory, Germany

Closing remarks from Chairman

2011 Programme

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